Lead Generator – B2B Sales and Pipeline Development with Great Earning Potential

Position Overview and Key Responsibilities

The Lead Generator position offers a substantial salary range, between R250 000 and R600 000 per year, and is a permanent employment opportunity with a B2B focus. As a Lead Generator, you’ll proactively identify and qualify new business leads by leveraging outbound calls, emails, LinkedIn, and other professional channels to build a strong sales pipeline.

Your typical day will involve engaging directly with decision-makers within client companies, including HR, L&D, and Training Managers. You’ll research industries, reach out to prospective clients, and secure meetings, which are then handed over to the business development or sales team to drive closure.

This role also means you’ll be responsible for market research, attending relevant networking events, tracking activities through CRM tools, and consistently providing feedback to help shape the larger sales strategy. Previous exposure to telesales or sales environments is advantageous, and a Matric is required.

Maintaining thorough and accurate records is essential, as is the ability to communicate well within a team. You’ll thrive if you are motivated by targets, enjoy people engagement, and are ready to support a dynamic sales process.

This is a performance-driven position where your success is measured by the quality and volume of leads you generate for the team, with the potential for high rewards based on results.

Avantages et bénéfices

One main benefit is the attractive, performance-oriented salary structure. The role rewards initiative and drive, ideal for candidates seeking both stability and the potential for impressive earnings based on success.

Additionally, working in the Lead Generator capacity helps you refine your networking skills and build valuable relationships in professional circles. The B2B focus allows you to learn more about multiple industries, making your career prospects brighter.

Inconvénients potentiels

The biggest challenge in this position is the pressure to consistently deliver high-quality leads. This is a role built around targets, so you’ll need resilience and a proactive attitude to keep up with expectations.

Some candidates might find it repetitive, especially as much of the work involves outbound calls and email outreach. Managing the administrative load from CRM updates also requires diligence and attention to detail.

Verdict final

If you are driven by tangible results and want a career where performance brings genuine financial and professional rewards, the Lead Generator role is an excellent opportunity. The experience and skills gained in B2B lead development can easily open doors to further sales, marketing or even management roles. For driven self-starters, this is a job worth considering.