Director, Marketing — Mass Donor Portfolio: Leadership, Hybrid Flexibility and Growth

Key Responsibilities and Daily Life

The Director, Marketing—Mass Donor Portfolio manages multi-channel fundraising campaigns for donors under $10,000, with a focus on strategic segmentation and delivering measurable results.

Your day will involve planning and executing digital and traditional marketing tactics across direct mail, email, events, and social channels, tailored to diverse donor profiles.

Building annual marketing and revenue plans, coordinating across teams, and closely monitoring campaign metrics will be central to your routine.

You will also oversee a small marketing team, fostering collaboration and alignment with other departments, and ensuring every activity ties back to bigger fundraising goals.

With a hybrid work model and a salary range of $100,000–$115,000, you can expect flexibility alongside significant responsibility in shaping donor engagement.

What Stands Out: Major Pros

This position offers an excellent mix of strategic autonomy and creative input, allowing you to truly leave your mark on a respected organization’s marketing engine.

The hybrid work arrangement supports both professional collaboration and personal balance, while the compensation package is competitive for nonprofit management roles.

Possible Downsides to Consider

The volume and complexity of multichannel campaigns could feel intense for candidates seeking a narrow, specialized role versus broad strategic leadership.

Your success will heavily depend on effectively balancing planning, execution, and cross-departmental synchronization, which may be challenging for those new to nonprofit frameworks.

Our Verdict

If you are an ambitious marketing leader eager to drive tangible impact in a mission-oriented environment, this opportunity is very appealing.

With the right blend of strategic skill, leadership, and passion for community outcomes, this could be an ideal next step for your career.