Director of Product Marketing
Drive CX portfolio innovation, lead AI product marketing strategy, and deliver technical storytelling. Competitive salary up to $222,800 CAD plus strong benefits and growth opportunities.
Role Overview & Compensation
The Director of Product Marketing comes with a top-tier salary between CAD 131,000 and 222,800, full-time employment, and eligibility for incentive compensation.
This is a permanent position, demanding advanced expertise in product marketing, technology platforms, and the ability to deliver unified go-to-market strategies for the Customer Experience (CX) portfolio.
The compensation package also includes benefits like continuous learning, a collaborative environment, and competitive development perks.
The job stands out for its hybrid work model, regular hours, and capped travel expectations of up to 10%, appealing to professionals who value work-life balance and growth.
Comprehensive pay transparency and an inclusive culture further enhance its attractiveness for applicants looking for both stability and fairness.
Responsibilities: A Day in This Role
This role centres on leading the positioning, messaging, and go-to-market strategy across SAP’s CX portfolio, integrating Business AI and cloud innovation.
Responsibilities include partnering with product, sales, and enablement teams to create unified narratives and field-ready sales assets, ensuring seamless product launches.
The Director will be a key voice in technical storytelling, charged with developing engaging demos and executive-level product presentations for internal and customer use.
The job requires keeping cross-CX AI innovation aligned, spearheading communication on new platform capabilities, and supporting adoption by highlighting customer value, not just features.
Hands-on execution, matrixed teamwork, and proactive leadership with cross-functional partners are crucial daily experiences in this high-impact marketing mandate.
Advantages of the Role
The salary range is a stand-out benefit, offering strong earning potential for experienced marketers with a proven track record in enterprise software or SaaS.
Flexibility through a hybrid work model and a focus on inclusion and well-being reinforce SAP’s commitment to employee support and business innovation.
Growth opportunities abound, with continuous learning encouraged and a team-oriented culture designed to foster advancement and confidence in your expertise.
Access to innovative projects, direct influence on AI strategy, and clear investment in your development make this position ideal for ambitious professionals.
A respectable work-life balance is achievable given the reasonable travel schedule and strong support infrastructure, resulting in a positive environment for productivity and creativity.
Some Drawbacks to Consider
The role expects over 8 years of senior experience, so it’s not suited for those early in their career or making a big industry shift.
The position requires functioning in a highly matrixed, cross-functional environment that may introduce complexity in decision-making and project management.
Technical proficiency and exceptional communication skills are non-negotiable, which can pressure some candidates outside pure marketing backgrounds.
Influencing multi-product or platform-wide launches may bring high responsibility and expectations to consistently deliver at an executive level.
As with any major tech organization, navigation of established internal processes and stakeholder requirements can require patience and adaptability.
Reviewer’s Verdict
The Director of Product Marketing at SAP delivers an elite opportunity with substantial salary potential, visible impact, and solid professional development pathways.
The role’s focus on CX, AI, and technical storytelling, combined with SAP’s global scale, makes it highly attractive for senior marketers and product leaders craving challenge and influence.
You’ll thrive if you value strategic thinking, collaboration, cross-functional impact, and enjoy creating customer-centric solutions at scale for a market leader in tech and innovation.
If your background matches the profile, this position provides both the resources and environment to push your career further and maximize your expertise in a supportive, inclusive setting.
The challenging nature is balanced by generous compensation, transparent practices, and a dynamic workplace. Overall, a top-tier offer for the right candidate ready to lead and innovate.
